The LA Galaxy’s social media team made a funny on Twitter, and the MLS reportedly is displeased.
The video was more pointedly in response to Jelle Van Damme being sent off after (Portland’s Diego) Chara and (David) Guzman appeared to dive in a succession of plays that wound up as yellow-card offenses, with LA being forced to play the final 55 minutes of the 1-0 loss with 10 men. An MLS league source says: “The league office is going to address it” with the Galaxy. PRO referees chief Peter Walton says he had seen the video and didn’t want to be involved. A Galaxy spokesperson, meanwhile, said the intent was to put together a fun piece of content for social media purposes. (Portland owner Merritt Paulson emphasized that the Timbers did not complain to the league.)
Here is the tweet that caused all of the stir:
— LA Galaxy (@LAGalaxy) March 13, 2017
And here’s Portland’s response:
@LAGalaxy if you can only put fans in 60% of your seats a cute meme is one way to get attention. We have video guys, too. Stay tuned…
— Portland Timbers (@TimbersFC) March 13, 2017
Alex Morgan was a fan of the Galaxy video:
@LAGalaxy this is so savage. Honestly the hardest ive laughed/most I've cringed all week.
— Alex Morgan (@alexmorgan13) March 13, 2017
Others’ response to the story:
— Pablo Maurer (@MLSist) March 14, 2017
— 🏆🏆🏆🏆🏆 (@Romonaldinho10) March 13, 2017
To be fair to the Galaxy, the MLS thought Chara was diving, too:
MLS Disciplinary Committee fines Diego Chara for diving, no word on whether or not they fined LA Galaxy for their dank meme. pic.twitter.com/hHNeUkAwPM
— Chris P. (@NYCFCfan) March 15, 2017
CBS Sports’ Roger Gonzalez says the MLS shouldn’t react to the video:
We’ve seen issues like this in other leagues like the NFL — who have been notoriously dubbed the ‘No Fun League’ by many — and what we will see here probably won’t be more than a “please don’t do things like that on Twitter again” than anything else. … Now, MLS, don’t take fun things like this away from us. A little joking never hurt anybody.
Fox Sports Radio’s Michael Fowler wholeheartedly agrees:
What an awful look for the MLS if they actually come down and either punish or put limitations on their clubs for creative social media messages. One of the single best parts of twitter is the way franchises and players that we care about enough to both watch live on television and follow in our free time on the internet interact with one another and talk trash. It’s brought new light to the way athletes rip on each other. This is just an example of actual creative genius on the part of the social media team in Los Angeles and should be commended for both its timeliness and hilarious editing, not scolded by a league who struggles for national attention and recognition in the sports world. You want to grow your brand? How about allowing creative and talented people in your business to do their damn job and not face repercussions from the big bad man upstairs for generating over a million views on a team account.
What do you think? Does the MLS have good reason to be upset about the Galaxy video? Should it penalize the Galaxy?