Are scantily-glad women a Monster problem for NASCAR?

Monster Energy Girls take part during pre-race ceremonies during the weather delayed Monster Energy NASCAR Cup Series Advance Auto Parts Clash at Daytona International Speedway on February 19, 2017 in Daytona Beach, Florida.  (Photo by Jonathan Ferrey/Getty Images) ORG XMIT: 700003199 ORIG FILE ID: 642922626

The NASCAR Cup Series’ new main sponsor, Monster Energy, promotes its brand with a group of women who wear risqué outfits.

But when the Monster Energy Girls showed up in Daytona prior to this week’s 500, some fans were less than pleased:

Others don’t understand what all of the fuss is about:

Motor Racing Network announcer Dave Moody pointed out scantily-clad women and auto racing isn’t exactly a new concept:

NASCARGUY’s Nathan Webster thinks the sport is trying too hard to appeal to a younger audience:

NASCAR has to take all of its fanbase into consideration when choosing what sponsors they have for their brand messaging. Do we want these scantily clad, sex symbol-like women promoting the sport just to attract youthful fans or do we want the classy, professional images of Miss Sprint Cup that we are used to? It’s up to the fans that purchase tickets to the race to decide if they want to subject themselves, their families and their children to this type of “advertising”

Speedway Digest’s Brett Winningham agrees with Moody and provides a little history:

Trophy girls have long been a part of auto racing. In the 1960s, Linda Vaughn, one of the most prominent Victory Lane girls in NASCAR, one who arguably would raise eyebrows today, started a trend that has continued to this day. When Winston became the first major corporate entitlement sponsor of the NASCAR Cup Series, they introduced the Miss Winston girls to promote the Winston brand. … As for the NASCAR realm, Alan Kuliwicki, who drove a car sponsored by Hooters, had its own girls at the track promoting the fast-food restaurant chain back in the day.

What do you think? Do NASCAR fans complaining about the Monster Energy Girls have a legitimate gripe?

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