The NASCAR Cup Series’ new main sponsor, Monster Energy, promotes its brand with a group of women who wear risqué outfits.
But when the Monster Energy Girls showed up in Daytona prior to this week’s 500, some fans were less than pleased:
— Josh Roller 🇺🇸 (@25jroller) February 19, 2017
Pretty girls and racing go together no argument. However Monster drink I think this is too much. NASCAR IS A FAMILY SHOW!!! pic.twitter.com/wpPnajua6D
— Mary (@Mary81585702) February 19, 2017
Wow! Sprint Cup girls were replaced with Monster Energy hookers!!! Really??? NASCAR the purpose of these girls unnecessary, always has been!
— Lynn Smith (@LynnSmith1977) February 19, 2017
@DGodfatherMoody Those new Monster energy girls need a few more clothes on in pit lane!
— Neil Weston Earley (@neilearley) February 19, 2017
The Monster victory lane girls look like hookers. What's up with that @NASCAR
— Tyler Scott (@TylerScott) February 19, 2017
Those Monster girls make me uncomfortable.
— Nicole B (@ReadySetRace_14) February 19, 2017
It's just a matter of time before one of the Monster Energy girls has a wardrobe malfunction.
— Tonya Morris (@TonyaMorris14) February 19, 2017
— Kaye Wienke (@84kaye) February 19, 2017
Others don’t understand what all of the fuss is about:
People are complaining the Monster Energy girls in Victory Lane "dress inappropriately". The bible belt needs to be wrapped around necks.
— Rob Jones (@Rocky2689) February 19, 2017
Already see people complaining how the monster energy girls are dressed really get over it.
— Stephanie (@stephanie_b_89) February 19, 2017
I know there are those who dont care for the monster energy girls..so i offer a simple solution. CHANGE THE CHANNEL. I DO IT AFTER BURNOUTS
— #TheBigDawg (@DawgPoundInc) February 20, 2017
@Whitney_Ward3 agreed. Seen worse on a beach. Nothing wrong with the Monster Energy girls.
— David Allen (@racegearcom) February 19, 2017
The Monster Energy Girls were actually wearing more clothes than I thought they would be. They would fit in nicely at a 90s Motley Crue show
— Deborah Lom (@silverdsl) February 20, 2017
Motor Racing Network announcer Dave Moody pointed out scantily-clad women and auto racing isn’t exactly a new concept:
— Dave Moody (@DGodfatherMoody) February 19, 2017
NASCARGUY’s Nathan Webster thinks the sport is trying too hard to appeal to a younger audience:
NASCAR has to take all of its fanbase into consideration when choosing what sponsors they have for their brand messaging. Do we want these scantily clad, sex symbol-like women promoting the sport just to attract youthful fans or do we want the classy, professional images of Miss Sprint Cup that we are used to? It’s up to the fans that purchase tickets to the race to decide if they want to subject themselves, their families and their children to this type of “advertising”
Speedway Digest’s Brett Winningham agrees with Moody and provides a little history:
Trophy girls have long been a part of auto racing. In the 1960s, Linda Vaughn, one of the most prominent Victory Lane girls in NASCAR, one who arguably would raise eyebrows today, started a trend that has continued to this day. When Winston became the first major corporate entitlement sponsor of the NASCAR Cup Series, they introduced the Miss Winston girls to promote the Winston brand. … As for the NASCAR realm, Alan Kuliwicki, who drove a car sponsored by Hooters, had its own girls at the track promoting the fast-food restaurant chain back in the day.
What do you think? Do NASCAR fans complaining about the Monster Energy Girls have a legitimate gripe?